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Use precise geolocation data. Actively scan device characteristics for identification. Understand audiences through statistics or combinations of data from different sources. Store and/or access information on a device. Develop and improve services. Create profiles to personalise content. Measure content performance. Use limited data to select content. Measure advertising performance. Use limited data to select advertising. Create profiles for personalised advertising. Use profiles to select personalised advertising. Use profiles to select personalised content.
